Deliver Enhanced Retail Shopping Experience
What is a Beacon?
Get to know the way beacon deliver results
Beacon is a sensor kind of device which used to assess and connect with any portable electronic device which is Bluetooth or Wi-Fi enabled with its boundary. This device offers uninterrupted wireless connectivity to share information, data exchange and for several other imperative tasks. Referencing to a lighthouse this device used to track other Bluetooth enabled devices within its vicinity to deliver required service or information. Today beacons have become more adaptive and used in several industrial applications as the most effective marketing tool. Implementing beacon technology, industries like retail would attain huge business benefits.
How Beacon Works?
Get to know the way beacon deliver results
As described before a beacon will grasp the entire connected device surrounding it, but at the same time, it is entirely different from RFID (Radio Frequency Identification) by sharing 100% precise content. Having Bluetooth Low-energy as the core concept, beacon works with a simple transceiver approach in sending and also receiving information.
Initially, beacon used to send a specific set of ID number as a signal every 10 seconds in its vicinity and try to get paired with any of the devices which are Bluetooth or Wi-Fi active. Once the connection has established the beacon used to perform some convertible actions by sending messages or notifications to the concerned user by retrieving data from the cloud.
Proximity Marketing
Proximity marketing has evolved through ages, and it is not a new terminology either for the marketers or for the customers. To make it much simple this marketing technique is well known as hyperlocal marketing, which is carried out for ages as region specific. Billboards hanging in streets and depicting the presence of a particular shop are a form of proximity marketing.
Beacon Enabled Proximity Marketing
Technology plays the key role here by implanting beacon device into the proximity marketing strategy. By carrying out its natural functionality beacon used to transmit the tailor-made promotional content to the targeted customer base through connection means within the specific range.
Customer Driven Retail Sales with Beacon
Transform your retail into super-efficient store
- Dynamic Pricing
- Real-time Heat map analysis
- Effective Manpower Handling