Conversion Rate Optimization (CRO) is the continual process of evaluating and applying website improvements to improve the user experience and conversion rate of your site.
With such a large target, having a clear CRO strategy and plan of attack is critical to converting qualified traffic into paying customers.
Continue reading to learn how to develop a conversion rate optimization strategy for your company!
Top 5 Tips for Creating a Successful Conversion Rate Optimization Strategy
Discover how to develop a CRO plan for your company by following our five success tips:
- Begin with a CRO website audit.
- Obtain user feedback
- Analyze the user experience (UX) of your competitors.
- Sort your CRO ideas into categories.
- Continuously generate CRO concepts.
1. Start with a CRO Website Analysis
While there are several methods for organizing and prioritizing your CRO project, you should always begin with some preliminary research.
You will benefit from preliminary research if you:
- Determine the target areas for user experience (UX).
- Determine the most important pages.
- When the time comes, prioritize your CRO ideas.
- Current critical performance metrics are compared (KPIs)
- Begin your initial CRO investigation by reviewing your website's analytics data.
Google Analytics analysis
When examining your Google Analytics data, consider the following:
- Who is visiting and converting your website?
- How are they finding their way to your website?
- What page do they begin their journey on?
- What pages do they visit the most after that?
- What are they doing on the website?
On-site CRO analysis
When doing on-site CRO research, consider the following questions:
- Are there any key UX concerns that you need to address right away? (You might be surprised!)
- What characteristics stand out?
- What is simple to overlook?
- Is the information simple to understand?
- Is there a logical next step for the user to take?
Take note of any possibilities to improve clarity, seamlessness, and user engagement.
Check your site against CRO best practices to determine if there are any tried-and-true chances you can test out on your site. We search for best practices and possibilities to boost your conversions in five to six main UX emphasis areas at iStudio Technologies:
- Usability
- Mobile usability
- Credibility
- Clarity
- Appearance
- Ecommerce
By the completion of this preliminary CRO research activity, you should have a solid sense of where to focus your CRO efforts.
2. Get User Insights
Our second advice for developing a conversion rate optimization plan is to learn how consumers perceive your online experience.
Your objective is to make it simple for prospective consumers to explore and convert your website.
User testing and insights may help choose where and what to emphasize to produce a more seamless user experience.
The nicest aspect is that it doesn’t have to be overly complicated.
In fact, with the appropriate technique, you can identify 85 percent of UX problems with just five users.
To be clear, we are not suggesting that you restructure your website based on the findings of only five visitors. Rather, we’re arguing that by asking the correct questions, obtaining insights from five users may be both cost-effective and give you a decent indication of where to begin your CRO efforts.
3. Perform a Competitor User Experience (UX) Analysis
Now that you’ve identified major chances to improve user experience on your website, it’s a good idea to familiarise yourself with the websites of your competitors.
It is critical to understand how your competitors’ engage users to discover your own relative strengths and shortcomings and put your best UX foot forward.
Look for the same elements that users thought you did a poor or merely adequate job of. If your competitors are excelling at those components, you’ll need to step up your game quickly to keep your website ahead.
Finally, take notice of your competitor’s messages, value propositions, and calls to action (CTAs) to differentiate yourself from them.
4. Prioritize Your CRO Ideas
Choose a prioritizing approach for your CRO website research, competition UX study, and ideas straight from your target market after you have a list of ideas.
This CRO planning process is critical for developing a successful and robust CRO strategy.
We propose that you reprioritize new ideas regularly so that you always have a clear and strong approach to website conversion optimization.
Prioritizing allows you to consider the following aspects of your idea:
- How many individuals will be affected by this change? How much of an impact will this have on your site's conversion rate?
- Confidence: How certain are we that this adjustment will improve your conversion rate?
- Effort: How much time and collaboration will be required to make this a reality?
Of course, if there are fewer impacting but very simple modifications to execute, it may be in your best interest to knock things off in a fast sprint of optimization time.
Prioritizing these little tasks keeps them from being pushed about your ideas list or forgotten about, which leads to them never being done.
Get those rapid wins so you can make those early profits. Meanwhile, you may begin working on high-impact, more “expensive” action items that may require your design or development team.
5. Continuously Brainstorm CRO Ideas
It’s critical to remember that your CRO approach will (and should) be constantly evolving.
Whether they come from enthusiastic co-workers or straight from your target audience. A solid prioritizing process will keep you organized and on track to developing an efficient CRO strategy!
We suggest keeping all of your ideas in one location and reviewing and reprioritizing that list frequently. We recommend doing this monthly or quarterly, but the frequency of prioritizing will be determined solely by the size of your project, website, and priorities.
It’s also critical not to let ideas become stale or completely forget about them. If you put something off for more than six months, you must decide whether to complete it or remove it from the list completely.
Ongoing CRO brainstorming may help make your plan more effective at increasing conversions, durable in the face of skepticism from stakeholders, and sensitive to shifting business goals.
With iStudio Technologies, You Can Implement a CRO Strategy That Will Help Your Business Flourish.
A well-planned CRO project can operate like clockwork. It entails investigation, hypothesis generation, testing, and, eventually, implementation.
It is critical to always have a strong hypothesis before testing and to test your CRO ideas before implementing them. Also, before allocating time and funds to a CRO campaign, make sure you prioritize your ideas.
If you’re having trouble implementing a conversion optimization plan that generates income for your company, iStudio Technologies can help!
