Digital marketing is constantly changing, and you’ve certainly wondered if some tried-and-true strategies are still applicable. Pay-Per-Click (PPC) marketing is one example of a practice that many have begun to doubt.
So, in today’s digital world, is PPC marketing still relevant?
PPC marketing is a type of internet advertising that is used to drive visitors to a website or web page. A marketer will pay a publisher when a user clicks on an ad using this strategy. This type of marketing is typically connected with top-tier search engines like Google and has been a mainstay in the digital marketing field for many years.
So, with the foregoing in mind, PPC is still significant and is not going away very soon. The trick, though, is to balance your PPC marketing with inbound marketing initiatives such as content marketing.
In this blog, we will uncover the benefits of PPC & show how this strategy might help your business expand in 2022.
The Benefits of PPC Marketing
Before we get into the benefits of PPC, let’s take a deeper look at what it is and how it works.
PPC marketing is a type of digital advertising that may be employed on several different digital platforms. To put it simply, businesses will produce an ad and pay for each click the ad receives.
You may invest in many PPC advertisements, with search ads being the most prevalent PPC ad choice. These are advertisements that appear in search results for certain keywords, which means you’re reaching out to potential customers when they’re actively looking for your product or service.
The display ad is another popular PPC ad kind. This is a visual or banner design that is placed on a third-party website that directs the user to your website or landing page. Then there are social media sponsored advertisements, which work similarly to display ads.
1. Consistent and Immediate Results
One of the most significant advantages of PPC is that, unlike other marketing methods such as SEO, it may produce instant results for marketers as soon as their advertisements go online.
This is why PPC is critical for firms trying to earn revenue rapidly or advertise a limited-time deal.
To guarantee that your budget is being spent successfully and that you are attracting the correct prospects to your website, you must focus your efforts on measures and statistics, as with other digital marketing methods.
1. Consistent and Immediate Results
Of course, no one would endorse a digital marketing technique unless it aided in the buyer’s cycle and increased income, but we’d want to show you how PPC can accomplish just that. PPC has a direct relationship to and adds to your core KPIs, as well as the ability to generate income – all of which can be quantified.
According to Google data, on average, a business will produce $2 in income for every $1 spent on Google advertisements (PPC). This translates to a 2:1 return on investment.
It is also worth noting that most PPC services provide KPIs directly in the campaigns, allowing you to tailor your campaign to extremely specific objectives.
3. Control your Spend
The idea of PPC that draws marketers’ attention is that it is based on budget control. It provides more monetary control than other paid marketing tactics. As a marketer, you will have real-time control over how your budget is spent by using a PPC strategy.
You may establish a campaign structure for social media and search PPC that includes an account, campaign, ad group, advertisements, and keyword or audience. You have direct control over just how you invest your money with this hierarchy in place since you may increase or boost your ad spend based on demographics, geography, or searches that drive your goals.
4. Highly Targeted
Control over your ad budget extends further and is dependent on additional critical indicators such as audience targeting. PPC is meant to target specific audiences, which is critical for sales. As previously said, PPC allows you to control how, where, and when your adverts are displayed – as well as to whom they are presented.
Again, this helps you reach your goals and KPIs, improving your bottom line and delivering a good return on investment.
5. Greater Conversion Rates
According to research, 50% of visitors who arrive on a retailer’s website via PPC advertisements are more likely to convert into purchases than those who arrive via an organic link.
PPC advertising appears at the top of search engine results, and 40% of internet users will click on the first three paid ads before any other link.
This is why PPC is so rapid and produces such immediate results, making it ideal for businesses that provide short-term promotions, events, and seasonal offers.
Wrapping Up
PPC marketing is not going away anytime soon, and if you want rapid results, PPC is the perfect technique for you and your organization.
Our marketing team will assist you in propelling your digital marketing efforts to produce quantifiable outcomes that deliver a return on your investment. We cover everything from Pay-Per-Click marketing to Inbound marketing and everything in between.
