Digital marketing will be more crucial to companies than ever in 2022. Companies that mix their expenditure across multiple social and digital video platforms will generate the strongest ROIs. Graphic design has always been an important part of internet marketing. Visual communications of high quality are more likely to resonate with certain target audiences and build brand recognition. Web graphics, infographics, and other visual material are also less difficult to create than long-form films or textual content.
At iStudio Technologies, we understand the importance of high-quality visuals. As the best graphic design company in Chennai, we assist hundreds of businesses in developing innovative visual personalities. Our hybrid graphic design department is staffed by editors, graphic designers, web developers, and marketing professionals.
These pros work together to develop genuine and appealing logos, infographics, marketing collateral, websites, landing pages, and other materials.
Top Graphic Design Trends For 2022
Here are the top graphic design trends for 2022 that we believe will influence all forms of creative work.
Customized Logo Design
In 2021, India’s e-commerce business is expected to generate $56.6 billion in revenue. Local businesses who wish to benefit from the fast growth of internet commerce must make stronger first impressions. Brands that look reputable, interesting, and instantly identifiable attract new customers. Investing in bespoke logo designs is the most convenient approach for firms to demonstrate these attributes to prospective customers.
The logo design team at iStudio Technologies works closely with our branding specialists. They collaborate to research market trends, discover what graphics/colors our target clients respond to, and develop relevant logos. The logo we design might be the ideal “face” of your company. Expect busy customers (particularly online buyers) to evaluate books by their covers and companies by their “faces” in 2022.
Get the best logo animation services in India that will satisfy your business needs!
The Age of Innovative Typography
73,000+ brands are marketed online by 2021. As a graphic design firm that has been assisting companies in increasing their digital presence for 13+ years, we are aware of these developments. We understand the most prevalent typographic styles used by young and inexperienced companies.
As a result, businesses that wish to stand out in this digital marketing era must invest in cutting-edge typographic designs. In 2022, attractive typefaces, colors, and typography will be used in web content. The following typographic trends are expected to prevail in 2022 –
- Exaggerated characterful letterforms
- Dynamic lettering
- Extremely sharp angles
- Solid shadows
- Typographic motion design
- Text with vibrant colors and sharply contrasting forms
Want to make your website unique with the latest typography to grab user attention?
Diversity in Branding Visuals
According to a report, the market value of the local graphic design sector is predicted to hit 5,500 crores by 2025. This design potential, however, can only be realized if the industry becomes more diverse and inclusive. As a top graphic design company in Chennai, we are committed to diversity and inclusion in our workforce and our work.
Gone are the days when only able-bodied masculine characters appeared in web graphics. The graphics that would most appeal to audiences in 2022 will be inclusive. Diverse groups of individuals should be featured in new-age brand visuals. Representing the perspectives of underrepresented groups is another excellent strategy to gain public attention.
Data, But Fun Data
Data, contrary to common assumptions, is not dull. The manner in which data is presented influences the feelings that it evokes in the brains of the viewers. The graphic design agency at iStudio Technologies is brimming with “visual language design” expertise. These experts can fascinatingly show any sort of data.
- Create Annual Reports that are visually appealing, full of graphics, and easy to read. Such visuals can improve internal collaboration and help employee education.
- Create fascinating eBooks, whitepapers, and other corporate documents using our Data Visualization models.
- To provide useful information to target audiences on company websites, use high-quality, interactive infographics (rather than boring, long blogs).
- Create eye-catching presentations for meetings, etc.
Final Thoughts
In 2022, data visualization will be a critical obligation for every top graphic designer. Graphic designers who can display complicated facts in entertaining images can communicate difficult information to target audiences. Data visualizations that are both educational and entertaining are well received by audiences.
Several leading companies are investigating the most recent graphic design trends to develop their digital marketing strategies in 2022. Partner with iStudio Technologies if you want to scale your creative material at a low cost. We can offer the most effective on-demand graphic design services. We offer a wide range of graphic design services, from logo creation to landing page design to social media graphics. Feel free to contact us right away!
