Introduction
Offers and discounts are the driving factors which boost up the sale in a retail store, irrespective of the platform the product belongs too. A retailer cannot deny the fact that their offers reach the entire targeted customer base. There is always a gap lies in-between the retailer and the customer in both offline and online platform.
Talking about the offline stores the location always been a concerning issue which acts as a great barrier to reaching potential as well as mass customers in making their offer sale a big hit. On the other hand, online stores give a lot of discounts, but it is not landed on the right product. Only a few players reach the shore of customer satisfaction and acquire more customers as a result of the large group of competitors.
Ever wondered the reason behind this gap and thought about a perfect solution for it. Here we come up with the most effective and innovative solution that would definitely fascinate the customers and retailers as well. Implementing Beacon technology will be the accurate remedy to overcome this drawback faced by today’s retailers.
About us
Beacons are blue-tooth enabled microdevices which can be handled easily and placed in any part of a particular location. This bantam structure basically works on the principle of radio frequency generation method through which it can contact and communicate nearby blue-tooth devices.
Implementing Measured Receiver Signal Strength in its technology beacon positions the target exactly and sends them the required notification as per the demand. This technological device is powered by ARM processor, built-in memory stand, Bluetooth Smart module, temperature and motion sensor in order to get fit into any circumstances.
This technology can also function well in other devices like mobile phones, laptops and tablets provided it is supported with Bluetooth Low Energy (BLE) functionality. This device is highly prescribed in various industries as a human or product tracker in order to strengthen the communication and minimize the unwanted bugs.
Implementing Beacon in Retail
Implementing beacon will be a perfect solution for retailers in reaching masses and helps them to increase the sales. At the same time, it also helps the customers to get notifications regarding offers instantly. Nothing suits well with beacon as it gets suited for the retail industry because this particular industry utilizes beacon technology to the fullest.
Functioning of Beacon
- Beacon device installed in the retail store will be sensing the nearby devices enabled with BLE technology and sends them an initial notification.
- The BLE enabled smartphone accepts the notification and directs the message to the proper online platform.
- The online platform performs the process of customizing the message sent from the store and redirects it to the specific customer.
- The customer receives the message from the online platform and enjoys the benefit of a particular product from the nearby store.
Striking features of Beacon
Indoor Navigation
Beacon features indoor navigation system in it through which it can track and position the customers who walk-in into the store. This is made possible due to the presence of radio signals and motion sensor present in the beacon device.
Automatic Check-In
check-in and check-out options were automatically enabled with this implementation of beacon app so that the customer gets checked-in by default whenever they were witnessed in that nearby vicinity.
Proximity Marketing
check-in and check-out options were automatically enabled with this implementation of beacon app so that the customer gets checked-in by default whenever they were witnessed in that nearby vicinity.
Contactless Payment
check-in and check-out options were automatically enabled with this implementation of beacon app so that the customer gets checked-in by default whenever they were witnessed in that nearby vicinity.
