Mandatory E-Commerce Checklist 2018

Introduction

E-commerce is no more an alien term and it has witnessed exponential growth over the years, this industry has given shadow for lot of start-ups and has adopted different innovative ideas by turning India into an technology based hub. Post the penetration of high speed internet e-commerce industry has become the most favourite and demanded industry in this nation. Like other industry even e-commerce industry keeps updating itself from time to time in order to improve their user base and witness continuous improvement.
Starting and maintaining a e-commerce store/platform is no more an easy job, it is definitely an herculean task as the competition out there is unimaginable. Therefore it is highly mandatory for existing and budding e-commerce platforms to stay focused and keep updated with trends. There are certain strategies need to be followed in order to be successful in e-commerce industry, these checklist will be highly helpful for new e-commerce companies and existing companies as well to be successful.

E-Commerce

Similar to retail layout even e-commerce has its own layout to make their visitors stay highly engaged in the site. Certain strategies need to be followed in order to make the e-store layout highly presentable and give high clarity to the customer. This method of layout positioning involves lot of in-built approach in it to present it as a complete package for the end customer’s view. E-commerce stores need to apply all possible approaches in order to keep their customers stay focused in their website. This checklist gives you the complete details regarding e-commerce layout to keep customers engaged.

A well designed and perfectly suitable logo for your e-commerce website
onstruct a site which functions in every browser and works well in all the devices
Highly promoting links and graphics suitable for your homepage
Separate links for the special category products
Placing call to action button directing towards important sales page
Designing and placing exclusive search field over the top of the site
Displaying information about special offers, promotions and free shipping without fail
Directing link towards trending and frequently purchased products
Placing language and store finder as an option

Look And Feel Of E-Commerce Website

Look and feel of an e-commerce website is highly important to stand unique among the huge lot of competition. Designing the look of a specific e-commerce site must match with its industry and the type of product it provides. Apart from this there are lot of other options available to improvise the look of an e-commerce site.

High security to carry out safer money transaction while purchasing a product through online payment
Good navigating website with high speed
Include necessary product categories and filtering options at the right place
Including SIGN UP and LOGIN FORM by mentioning e-mail id at necessary spot
Separate link page for Career, Legal information, Privacy policy, contact and FAQ page
Separate tabs for categories and products in the main page of your e-commerce website
Shopping cart to store the saved items separately for every user

Creating Product Page

Product page is the core and most important page in the e-commerce website, e-commerce is all about selling a product to customer through online. Therefore this page act as a deciding factor over the success of the entire business. A product page need to be well structured and highly organized in order to keep the site visitors completely engaged. There several features include in the recent past to make the product page of the e-commerce website more presentable.

Ratings and reviews for every single product
Including related links to up-sell few products
Mentioning about freebies and discounts etc..
Provide all the required product functionalities like zoom in and zoom out option, 360 degree product view, providing product info and specifications
Separate field for mentioning product quantities, unique product title, cart button for every product, rate information with discounts if any, product availability and tax details
Sorting the product according to various dimensions like size, shape, colour and weight if needed
Separate comment section for customers to post their experience over the specific product
Video description of product functionalities and currency converter as optional features
Linking social media share button with every product listed in the website
Providing detailed and precised information over the product to be unique and reach huge masses
Including enough number of keywords in every page of e-commerce website

Shopping Cart And Customer Wish List

A good e-commerce site make sure that it will tempt its visitors to buy any product and hold them as its customer forever, here comes some of the wish list to be highly considered and the shopping cart features as well.

Bring in all possible payment methods
Charge minimum or null shipping cost
It’s fine to add some funny images like in the checkout section
Top and bottom places are the right area to fix the checkout buttons in any page
Provide users with separate cart to save their product list
Suggest the up-selling products to customers during checkout
Provide end to end shipping details like free shipping, multiple shipping methods and information regarding delivery date and time
Offer payment installments for products with higher price
Test the dispatching process before delivering the product

Customer Follow-Up

Customer follow-up is highly necessary in selling any product irrespective of the medium and this even exist in e-commerce site. Customer follow-up will create a strong bonding with them and helps to increase the customer base as well.