Marketing can be done through any medium in this digitized word, you only need to test its potential and the strategy to carry out the marketing activity in reaching your customers. As you cannot follow the digital marketing approach in direct marketing. In that case you can also use your website to market your brand, as it requires to follow its own strategy in reaching the customers.
Stage1: Approaching strategic activities
Blog Writing
Blog writing is considered to be the most effective approach involved in website based lead generation. You can write relevant content according to the service and product you provide and also the industry you belong too. This helps in educating your customer as well as generating leads for your business.
E-advertising
Market your product according to the present and develop the same in a futuristic way, creating e-advertisement helps you to reach the targeted customers easily without spending much and also in a effective way.
Digital Resources
You are highly fortunate to have the presence of digital media in this era, this gives you an unimaginable reach to your business and shows the real growth in an exponential way. As a venture, you need to focus on various digital resources like Social media, e-mail marketing and online listings sites like Bing, Yahoo and FourSquare.
Stage2: Generating Marketing Messages
Generating marketing message is also an artistic technique were as a product or service provider you have various responsibilities beyond just selling them. There are four critical steps involved in complete conquering of customer’s intent.
Step1: Create Awareness
Awareness creation is something beyond selling and it is done by companies who aims to earn not only profit, instead customer loyalty. Awareness is all about giving high clarity to your targeted customers about their needs and reason to select you. Once you have created a proper awareness then it will definetley reach your targeted audience, which creates a special bonding between you too.
Step2: Mentation
So you have steered out the customer’s need and its time for them to think and analyze. They will start doing research on their need by finding the right person servicing, with good quality in a more timely and cost minimal way. This will be the right time to present your USP’s one by one.
Step3: Preference
In this stage customers will almost would have picked out their brand, only 20% of them will be hanging out between their choices. This is the area you need to play smart where you must present yourself before the customers in a most likely manner.
Step4: Re-Purchasing
One time purchase doesn’t count much and as an organized firm you need to establish a long-term relationship with your customers. Come out with innovative ideas and initiate from your side, to make your customers get re-engaged. This is the only approach which converts you into a long-term player in the market.
Stage3: Creating Pleasing Website
Creating a pleasing website is more important approach and carries equal weight-age when compared to previous approaches. Here you must include both your message as well as the service which the customers expect. This combi-national approach has always succeeded in acquiring the target customers.
