Customer Oriented website is basically an organization where the customer’s satisfaction is placed at the apex of its organization’s agenda, it’s basically an approach to sales and customer relations in which the employees focus on helping customers to complete their long-term needs and requirements.
1. KNOWLEDGE
To serve customers at the highest plane the company must identify their needs and wants instead of forcing them to buy something else that they don’t want. This can be done through the method of market research which can identify various grades of customers in different fields. This will be the base of the company’s customer and from interaction on one and one thru questions you get an insight as to what you are expected to do, learn what they are looking for on your website, however, this should not stop here as knowledge doesn’t stop with formal research.The operations that are carried out every day for the organization serves as a research and development platform for the organization.The key is to ask customer questions and get the answer off as many questions as possible so that you can incorporate as many parameters as you can to be able to describe your product as the most perfect in the market.
2. QUALITY PRODUCTS
To be a customer oriented company, the company should have total transparency in all aspects so as to gain customer credence and loyalty. The customer should feel that what you are giving is as if you have developed it on a turnkey project to suit every individual need, this will create a massive trust in the mind of the customer as if you are only keeping him in mind and are troubleshooting on his behalf. For developing some quality products look for some professional help from some good web design company in Chennai.
3. SPECIAL SCHEMES FOR CUSTOMERS
To gain customer loyalty one should open various avenues to welcome his patronage. Even a banana shop selling foodstuff is giving free home delivery, branded outlets at various malls in and around the city have loyalty cards for rewarding the customer, similarly, the company should reward the customers for their patronage- word of mouth advertising is the best publicity that you can get…. ever been to the restaurant where you have tasted a very good biryani and then told your family and friends about it. Did the restaurant owner pay you for the publicity?
4. SELF-BELIEF
The marketing strategies that are developed to market a product at a launch should have the strongest support of the developers their belief in the product should have their utmost conviction in terms of quality control user friendliness and that there is no substitute to match the product being marketed by you.
5. MEDIA AND ADVERTISING
The most crucial phase of marketing a product is the publicity and public awareness that you are able to generate to promote your product in any market world-wide. In India most of the ads on television are based on an emotion – LOVE and HUMANITY and SEX try and analyse the ads and see what aspect of our life they touch.
The printed media is very similar but tends to give you more inputs of technical in nature with photographs that highlight the main feature of the product. For more technical details you can take help of some
6. FEEDBACK
One of the most important aspects of marketing a product, this goes to show how successful you have been. Never take any negative feedback as a failure take it in the positive as an area in which you should strive to improve your product, for there is always room for improvement, first America built the F15s the F16s and now the F18s.
